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Social Listening

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For this blog assignment I am choosing Dutch Brother's Coffee. I chose Dutch Brother's because I've been a regular customer of theirs for years, I am also sitting here with one of their coffees next to me! Dutch Bro's Value Proposition is about the experience and service you receive, and serving quality drinks. They always strive to give great service - quick and accurate with coffee orders, and wanting to put a smile on everyone's face.  I've heard a mix of thoughts/experiences from people just in conversations, but their social media accounts are also filled with numerous different comments from their customers. Here are some specifics: A customer commented on a drink Dutch Bro's. was advertising. A customer sharing her needs for sugar free options. A customer complaint that Dutch Bro's responded to positively. Dutch Brother's is constantly promoting their new drinks on social media - their initial post advertises a new drink while also trying to e
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Marketing in the News

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The article "Too Much of a Goods Thing: Retailers Are Drowning in Inventory" first caught my attention by the photo associated with it, one of my favorite places to shop, Target. Because Target is one of my favorite stores, I was interested in reading this article and learning more about what the title was referring to. This article shares that Target is one of the many stores that have bought too much and has to take "aggressive measures" to get their inventory levels under control - these drastic measures include cancelling orders and marking down items. Along with high inventory levels, Target's stock was hit a few weeks ago, and recently went down again. Target isn't alone - many other retail stores have had the same issues of buying too much of the wrong thing.  The article notes that although supply chain issues are a contributing factor in the "mismatch between supply and demand", the retailers should have better predicted the shifts in cons
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My First Blog

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Hello everyone! My name is Ciena Brittle and I am working towards an A.S. degree with a focus in Business. I am taking this course because it is a requirement, and also because I'd like to know more about the different aspects of marketing. I'm hoping that with the knowledge I gain from this course, I will be able to decide whether or not I would want to pursue a career in marketing. While my education is important to me, my number one priority is my son. He's very sweet and energetic! When I'm not busy with my son or schoolwork, I enjoy various activities/hobbies including gardening, mountain and road biking, reading, bowling, and crafting. I also love watching football in the fall - go Seahawks! The photo:  My view of Mt. Adams while out mountain biking in Hood River - beautiful!
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