Ciena's Marketing Blog

For this blog assignment I am choosing Dutch Brother's Coffee. I chose Dutch Brother's because I've been a regular customer of theirs for years, I am also sitting here with one of their coffees next to me! Dutch Bro's Value Proposition is about the experience and service you receive, and serving quality drinks. They always strive to give great service - quick and accurate with coffee orders, and wanting to put a smile on everyone's face.  I've heard a mix of thoughts/experiences from people just in conversations, but their social media accounts are also filled with numerous different comments from their customers. Here are some specifics: A customer commented on a drink Dutch Bro's. was advertising. A customer sharing her needs for sugar free options. A customer complaint that Dutch Bro's responded to positively. Dutch Brother's is constantly promoting their new drinks on social media - their initial post advertises a new drink while also trying to e

The article "Too Much of a Goods Thing: Retailers Are Drowning in Inventory" first caught my attention by the photo associated with it, one of my favorite places to shop, Target. Because Target is one of my favorite stores, I was interested in reading this article and learning more about what the title was referring to. This article shares that Target is one of the many stores that have bought too much and has to take "aggressive measures" to get their inventory levels under control - these drastic measures include cancelling orders and marking down items. Along with high inventory levels, Target's stock was hit a few weeks ago, and recently went down again. Target isn't alone - many other retail stores have had the same issues of buying too much of the wrong thing.  The article notes that although supply chain issues are a contributing factor in the "mismatch between supply and demand", the retailers should have better predicted the shifts in cons